Hey believe us, we get it: going into business for yourself is not for the faint of heart. It takes courage, grit, and determination. If you don’t have those things, you really shouldn’t quit your day job. But you know what? There are other factors involved which don’t get talked about as much…
Knowing what to expect
The quintessential mentality of an entrepreneur is to throw caution to the wind and “just go for it.” And that’s great! But, we often see founders getting overwhelmed to the point of burnout when things don’t go according to plan (and they never do). We can provide psychological training and coaching services that will make you and your team more self-sustainable and resilient as you work your way through the peaks and valleys of the long, and often lonely, startup journey.
Finding ways to do more with less
The temptation, when you are bootstrapping, is to do everything yourself, depriving yourself of sleep and other basic necessities for the sake of the startup. But smart founders and investors know that you don’t need to sacrifice your personal life to be successful. The key lies not in saving every last penny, but in spending your precious pennies wisely. If you make the right strategic decisions, you really can have it all: speed, quality, and a low burn rate - all of which allows you to stay balanced and perform at your peak when it really matters. Ask us how!
Making the right connections
It’s a cliché but it’s true: it’s not what you know, it’s who you know. OK, in truth both are very important. But it’s not enough to simply follow your passion. You need to make others passionate about what you are doing, and that does not always come naturally to founders. We can help you identify and reach key influencers and decision makers who will give you a level of visibility that you could never attain on your own. And when you do make those connections, we’ll be sure you are prepared to deliver the right message for the moment.
Getting lucky
“Genius is one percent inspiration and 99 percent perspiration.” Nothing against Mr. Edison, but a modern interpretation is more like 1% inspiration, 74% perspiration, and 25% luck. There are different kinds of luck. Some people are born into privilege and groomed for success from day one. Others are blessed with great genius and invent things that no mere mortal could ever come up with. For the rest of us, it’s not so easy, but that doesn’t mean you’re unlucky, it just means you need to make your own luck! Just as you can increase your odds in a casino, you can work the innovation ecosystem to your advantage. We would love to share some of these tactics with you.